Subscription services like Vivino, Winc, and a dozen boutique importers have reported server crashes from unprecedented traffic — and their customer support lines are now fielding questions like ‘What wine would Vivienne recommend?’ and ‘Is there a package that comes with a lesson?’ There is not. But several services have reportedly hired female brand ambassadors to film ‘tasting guides’ after doing the math on what Vivienne did for industry-wide revenue.