Within six weeks of going viral, Cassidy’s inbox was stuffed with partnership offers from candle companies, bookshelf décor brands, loungewear labels, and at least one very persistent mattress company. She quietly negotiated her first paid post — a $4,500 deal for a cozy home aesthetics brand — while still technically on the clock at the Millbrook Public Library. ‘I may have drafted the contract during my lunch break,’ she admits, completely without shame. By month three, her monthly Instagram earnings had lapped her annual librarian salary, and the decision basically made itself.