Cassidy is refreshingly candid about the fact that her most-engaged posts aren’t always about the books. Her late-night ‘chapter one’ series — featuring increasingly sheer loungewear and the kind of ‘just woke up’ energy that breaks servers — consistently pulls her highest reach numbers and her biggest brand checks. ‘I figured out pretty fast that people want the fantasy of a smart, beautiful woman who reads,’ she says, curled up in her custom reading chair wearing what can only be described as very ambitious silk. ‘I’m happy to provide that. Mr. Darcy would understand.’