Origami veterans will tell you that the pre-crease — that deliberate, slow flattening of the paper before any real folding begins — is the most critical step in the entire process. Maya spends a full twelve seconds on this part of the tutorial, and those twelve seconds have been clipped, slowed down, replayed, and uploaded to approximately 800 different accounts. Paper-folding forums that have existed quietly since 2003 are suddenly overwhelmed with new members describing the pre-crease as a ‘life-changing experience.’