A data analyst hired by a regional wine distributors’ association tracked Gabrielle’s travel itinerary against local wine sales data across 14 counties over an eight-month period. The correlation was, in her words, ‘statistically obscene.’ In Sonoma County alone, a small boutique winery saw a 4,200% increase in online orders in the 72 hours following one of Gabrielle’s visits. For context, their previous record spike was 11%, after being featured in a national magazine.