Sophie, 29, from Manchester, was three weeks away from being made senior project manager at a logistics firm when the lingerie offer landed in her DMs. The maths wasn't even close — $300 for one afternoon versus a title bump and a £4,000 raise she'd be waiting six months to see. She took the shoot. (Her soon-to-be-former employer found out when one of the junior staff recognised her in the brand's Easter campaign.) That one shoot turned into a six-month exclusivity contract. The project manager role was filled by someone who, by all accounts, is very happy with spreadsheets. Good for him.