Camille, 33, was a junior associate at a corporate law firm in Paris — seventy-hour weeks, designer suits she never had time to enjoy wearing, and a vacation allowance she hadn't touched in two years. A colleague booked her into a commercial shoot as a joke for her birthday. The photographer was not joking. He called her agency the next morning. (She didn't have an agency. He found her one.) Three months later Camille was on the cover of a French lifestyle magazine. She emailed the firm on a Tuesday to say she wouldn't be returning. Her senior partner called it 'a waste of a legal mind'. Her Instagram disagrees.