Tasha, 26, from Atlanta, was a hospital administrator. Good benefits, stable hours, zero glamour. She'd been modelling on the side for about eight months when a swimwear campaign she shot in Cancún got picked up by a mid-tier fashion blog and then, overnight, by everybody else. The post hit 400,000 likes before she got to work on Monday morning. (She did not get to work on Monday morning.) The Instagram Live resignation was, by all accounts, unplanned — she was answering DMs and one thing led to another. Her HR rep watched the whole thing from his office. They've since followed each other.