Multiple reports from across the country confirm that men are now lingering in the wine aisle for upwards of forty-five minutes, picking up bottles, squinting at labels, and loudly asking anyone nearby if they think the Côtes du Rhône ‘has more complexity than the Malbec.’ Witnesses describe an unusual number of spontaneous conversations, exchanged numbers, and at least two confirmed first dates that started between the Bordeaux and the Prosecco shelf.