Sommeliers at upscale restaurants nationwide are experiencing something unprecedented: male customers actually attempting to describe the wine. Phrases like ‘I’m getting a lot of, like… fruit? And maybe some… wood?’ are being heard nightly. One New York sommelier told us, ‘Six months ago these guys were ordering whatever was cheapest. Now they’re swirling, sniffing, and saying the word ‘terroir.’ Vivienne changed the industry.’