Dr. Reginald Pumphrey, a 67-year-old professor of ancient Near Eastern studies, released a 14-page open letter expressing his ‘profound discomfort’ with the way Dr. Voss’s work is being consumed online. He was ignored completely. Meanwhile, museum attendance in cities where her videos circulated jumped by 34%, which is the kind of number that makes board members stop asking questions and start buying more promotional bandwidth. Sometimes the algorithm just works, Reginald.