Last Tuesday, Dr. Voss launched a limited-edition line of field archaeology kits — actual brushes, soil sieves, and field journals — and sold out in eleven minutes. The description on the website simply read: ‘Dig deep.’ We’re choosing to interpret that literally. A second drop is reportedly scheduled for next month, and pre-registration waitlists already number in the tens of thousands, mostly from men who had never previously expressed interest in owning a soil sieve.