Oh right — the honey. Haley’s hives produce a wildflower varietal that she sells in small batches on her website, and it sells out within minutes every single time. Food bloggers describe it as ‘floral, complex, and almost intoxicatingly sweet.’ One reviewer wrote ‘I don’t know if I’m reviewing the honey or the beekeeper at this point and I’ve lost the ability to care.’ Relatable, honestly.

She’s been approached by four major food brands, two reality TV producers, and one very confused documentary filmmaker who pitched it as ‘a nature film, mostly.’ She’s turned down all of them so far and seems to enjoy doing everything on her own terms — which, if anything, makes the whole thing more compelling.