Gabrielle had approximately 14,000 followers before the viral video. She now has over 1.4 million, and that number is ticking upward as you read this sentence. Marketing analysts have pointed to an unusual phenomenon where her followers are disproportionately wine distributors, restaurant owners, and — inexplicably — retired naval officers. ‘We don’t have an explanation for the naval officers,’ said one social media strategist. ‘We’ve just accepted it.’