Sophie, 24, a graphic designer from Seoul who was visiting Los Angeles for a brand collab, didn't think much of the candid her friend snapped at the Pendry West Hollywood pool. It was just her in a powder-blue bikini eating a poolside fruit plate, looking like she'd wandered off a magazine shoot. The family in the fourth-floor rooms overlooking the pool did think much of it, though — enough to request a floor change because, as the father told the front desk, the view was "too distracting." (The front desk had absolutely no idea how to log that complaint.) Sophie's brand sent her the reach numbers and immediately extended her collab contract. The photo now lives rent-free in approximately 200,000 phones. What she didn't know was that the hotel's own photographer had also been shooting from the terrace.