Michael’s Craft Stores Reported A 3,400% Sales Spike In Origami Paper. No Further Comment.

Industry analysts are describing it as ‘completely unprecedented’ and ‘genuinely baffling from a retail data standpoint.’ Origami paper — which previously moved about as fast as you’d expect origami paper to move — is now backordered at every major craft retailer in North America. One Michael’s store manager in Ohio told a local news outlet, ‘I’ve been working here eleven years and I’ve never had a man in his thirties urgently ask me where the washi paper is while making zero eye contact.’ Eleven years. Never.

Her Hands Though. WE ARE TALKING ABOUT THE FOLDING TECHNIQUE. HER HANDS THOUGH.

Look, we’re a serious publication that covers serious topics with journalistic integrity. We are here to discuss the technical merit of Maya’s award-winning origami methodology and the cultural phenomenon it has spawned. Her hands move with the kind of unhurried, deliberate confidence that only comes from 15,000 hours of practice. That’s what people are reacting to. The hands. The technique. The craft. We stand by this completely.

The Comments Section Is A Window Into The Collective Male Psyche And It Is HILARIOUS

‘I have a PhD in mechanical engineering and I learned nothing new about folding from this video but I’ve watched it 40 times for quality assurance purposes.’ That’s a real comment with 87,000 likes. Other highlights include a man explaining in 600 words why the reverse inside fold used at the 0:31 mark is ‘technically superior to traditional methods’ despite admitting he had never heard of origami before Tuesday. The video has 2.1 million comments. The word ‘crane’ appears in approximately 11% of them.