Meet Gabrielle: The Sommelier Who Is Literally Ruining Wine For Everyone Else
Her name is Gabrielle Voss, she’s 29 years old, and according to every wine distributor within a 200-mile radius of wherever she happens to be standing, she is an absolute menace to the industry. Retailers have reportedly started calling ahead to warn neighboring counties that she’s coming. One liquor store owner in Sacramento described the experience as ‘a beautiful, confusing disaster.’
The Viral Video That Started It All (12 Million Views And Counting)
It began innocently enough — a shaky iPhone clip posted to a regional food blog showing Gabrielle demonstrating proper wine aeration techniques at a small vineyard event in Napa. Within 48 hours, the video had been shared by three major lifestyle accounts, and within a week, the vineyard had completely sold out of every bottle it had produced since 2019. The vineyard owner reportedly wept. Happy tears, he clarified later.
