The Tutorial That Launched A Thousand Wine Subscriptions
A gorgeous sommelier named Vivienne Lacroix posted a simple ‘how to taste wine properly’ video last Tuesday and the internet has not been the same since. Within 48 hours the clip had 47 million views and wine merchants across the country reported a 300% spike in sales — almost entirely from men aged 18 to 45. Funny how that works.
The ‘Swirl’ That Started It All
In the very first segment Vivienne demonstrates the art of the swirl — gently rotating the glass to open up the wine’s aromas — and somehow made a centuries-old technique look like the most hypnotizing thing ever committed to video. The comment section filled up with ‘I never knew I was so interested in tannins’ and ‘I have watched this part seventeen times for educational purposes.’ Sure, guys. Sure.
