Wine Course Enrollments Hit An All-Time High (Pure Coincidence)

The Wine & Spirits Education Trust reported that online course sign-ups broke every previous record the morning after the video dropped — and 94% of new enrollees were male. When asked why they joined, the most common answer was ‘I just want to understand wine on a deeper level.’ The second most common answer was a link to Vivienne’s tutorial with three fire emojis.

The ‘Nose’ Lesson Got People A Little Too Into Aromas

The second segment where Vivienne closes her eyes, tilts her head, and slowly inhales from the glass to identify the bouquet — ‘blackberry, a whisper of leather, and just a hint of dark chocolate’ — drove absolutely unhinged levels of engagement. Wine forums that hadn’t seen activity in years were suddenly flooded with men asking how to develop a more ‘sensitive nose.’ The journey begins.