The ‘Finish’ Explanation That Broke The Comments Section

When Vivienne explained that a great wine has a ‘long, lingering finish that stays with you long after you’ve swallowed,’ the comment section turned into a philosophical symposium about desire, memory, and longing. There were sonnets. Actual sonnets. One guy wrote three paragraphs connecting the concept of a wine’s finish to his feelings about a girl from high school. Vivienne’s tutorial is doing more therapy work than actual therapy.

Wine Subscription Services Are Drowning In New Members

Subscription services like Vivino, Winc, and a dozen boutique importers have reported server crashes from unprecedented traffic — and their customer support lines are now fielding questions like ‘What wine would Vivienne recommend?’ and ‘Is there a package that comes with a lesson?’ There is not. But several services have reportedly hired female brand ambassadors to film ‘tasting guides’ after doing the math on what Vivienne did for industry-wide revenue.